By Amanda LaBelle
With the last season of Mad Men kicking off, it’s time for some advice from Don Draper. No, not on lies, ladies, or Old Fashioneds. On selling. And confidence. And, in true Don Draper fashion, having a good time while getting what you want
Maybe I’m all riled up because spring is finally kicking cabin fever’s ass and how, but I am sick of the same old round and round. Of seafood having to react, respond, rebut, apologize. Of having to wade through fluorescent lighting and regulatory, regulation, regula-there'snowaymycoffeeisstrongenoughforthis and never quite getting to the part of the story where fishermen catch seafood and it’s fucking delicious.
If you don’t like what’s being said, change the conversation.
I was recently on a planning call for an event with a rockstar lineup of fisheries folks and one of the participants said something to the extent of “If you can just frame the issues, that’s where we come in, because we have the solutions.” Holy Toledo, what a breath of fresh air.
In a related conversation, a colleague from the ag community pointed out that seafood businesses are starting to develop tools that could be valuable marketing tools for farmers.
Fishermen and seafood businesses have solutions and are poised to be leaders. This shouldn’t be so shocking. Fishing is a constant game of adaptation and harnessing the power of Yankee ingenuity, but here on dry land fishing stories are predominantly disaster, doom, and gloom.
So let’s get to it, tell some positive stories, get people jazzed to eat seafood and have some fun. If not, what’s the point of it all?
People want to be told what to do so badly that they’ll listen to anyone.
So let’s talk a little louder and say some exciting things.